NAVTEQ is for the first time opening its premier global competition, the NAVTEQ Global LBS Challenge®, to application developers for touch-screen devices. First launched in 2003, the Global LBS Challenge is a world-wide competition conducted by NAVTEQ Network for Developers™ (NN4D) (www.NN4D.com/joindevelopers), daring application developers around the world to build innovative location-based services (LBS) using dynamic positioning technology and NAVTEQ® maps.

The popularity of touch-screen devices among consumers and the potential for monetization of touch-screen applications through mobile app stores has drawn increased interest from developers and heightened the level of innovation in the location-based services (LBS) space.

The competition is open for location-aware applications based on any platform, including Symbian and Windows Mobile. NAVTEQ will hand out a special recognition award to recognize the “Best Touch UI (user interface) application” in all five regions of the competition. This presents a great opportunity for any developers building location aware apps for any of our Touch UI devices. If you are interested in this please let us know and we’ll provide as much assistance as possible.

Enter your app. Get in the game. Register for the 2010 NAVTEQ Global LBS Challenge now.
Register your location-enabled application now and enter the fast lane to success. Meet face-to-face with key decision-makers and gain the exposure you need to successfully launch your app. When submitting your NAVTEQ®-powered LBS app, you’ll also be eligible to win a share of a prize pool worth millions (USD) in cash and data licenses. See official rules and register now at www.LBSChallenge.com.

Why should I enter?

• More places to win: We’ve expanded the competition to five separate regions: Europe-Middle East-Africa (EMEA); North America; South America; India; and Asia-Pacific (APAC).
• More prizes to win: The global prize pool for this year’s competition is currently at a record $8.2 million USD in cash and licenses. In addition, a number of “Best Of…” recognitions will be awarded in different categories, for example “Best Use of Location-Based Advertising” and “Best Touch UI Application”.
• More platforms and devices to target: Contestants may now submit their pre-commercialized location-based applications for any platform and for any device, provided they employ NAVTEQ map data.

Registration is open for ALL regions.
Stop dreaming and START developing the next great LBS solution. Map out your future and get into the fast lane.

Registration Deadlines:
 

• EMEA: November 6, 2009 (extended)
• North America: November 20, 2009
• India: December 11, 2009
• South America: February 12, 2010
• APAC: March 5, 2010

For official rules, key dates, and to register go to www.LBSChallenge.com.